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XIAOMI 13 SERIES LAUNCH EVENT
Project type
EVENT
Date
MARCH 2023
Location
LONDON
Successfully planned and executed the UK launch event for the Xiaomi Mi 12 series mobile phones, ensuring a seamless experience from start to finish. Within just one day, we managed the complete construction of displays, orchestrated the product launch, and facilitated an engaging new product experience for attendees.
To amplify the event's impact, we invited a Hollywood movie star alongside five top overseas bloggers, who brought their unique perspectives and audiences to the launch. The entire event was broadcast live, maximizing its reach and engagement. Additionally, we arranged for extensive coverage by dozens of online and offline media outlets, ensuring that the launch resonated with a wide audience and solidified Xiaomi's presence in the UK market.
