OMODA Launch

With the launch of the O9, the brand set out to redefine expectations in the premium automotive segment. This wasn’t just another car launch - it was a pivotal moment designed to position OMODA as a serious contender in a space dominated by long-established names.
 
The O9 needed to impress two key audiences: Retailers - who had to be educated, inspired, and fully equipped to champion the car. Customers - who needed to be convinced that OMODA where a serious premium contender who could deliver on quality without compromise. Our challenge – educate, excite and shift perceptions, fast.

At the heart of our creative approach was a simple but powerful idea: Extraordinary as Standard. The OMODA 9 doesn’t just compete, it overdelivers. From cutting-edge design to immersive sound, tactile quality, and refined performance, the O9 offers the premium experience many expect only from high-end brands—without the premium price tag.
 
For retailers, we developed an impactful suite of launch materials to energise the network: A hero product film that brought the extraordinary elements of the O9 to life.
A digital brochure that served as a visually rich, informative tool to support sales and training conversations.
 
By launching the O9 with a unified creative platform and delivering it across both retailers and consumer channels, we helped OMODA JAECOO carve out a distinctive, credible, and premium position in the market.