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Jaecoo Product Launch
Project type
Promotional Material
The UK are a nation of dog lovers they are not only trusted but respected. So who better to launch the car than a dog. Our fury friend not only showed us around the vehicle pointing out all the features but also showed the audience how the comfort inside the cabin was matched by its performance out on the road. This is a car that was designed for explorers and approved by dogs.
We developed an impactful suite of launch materials that work for retailers and customers:
- A hero product film that brought the features of the Jaecoo 5 to life.
- Bite size social films
- A digital brochure that served as a visually rich, informative tool to support sales and training conversations.
- TVC that will run along side these comms to keep driving home the same message
