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1000 BYD Influencers
Project type
Influencer Marketing
The BYD Dolphin Surf UK Launch was one of the most ambitious creator-led automotive campaigns ever executed in the UK. In collaboration with BYD UK, Madein+ mobilised over 1,000 influencers and creators across lifestyle, automotive, tech, travel, and sports verticals, making it a record-breaking activation for the brand in Europe. The campaign successfully positioned the Dolphin Surf as a youthful, design-forward EV through authentic storytelling rather than traditional car advertising. Using a community-first approach, 90% of participating creators were micro-influencers, generating over 65 million total impressions and turning the launch event into a national conversation. The strategy combined on-site event support, real-time posting, and multi-platform amplification across Instagram, TikTok, and YouTube, ultimately driving BYD to become one of the top-searched automotive brands in the UK during the campaign period.
